© 2019 by Yi-Hsin Tiffany Lai. 

The Writer

Discipline

Brand Identity

 

Key Words

Confident

Enlighten

Luxurious

Creative

Concept

With the rise in technology, Monteverde understood the importance of rebranding itself to appeal to the modern market. Focusing on selling exclusivity products, as it is a writing instrument, which is at the desk of the most creative decision makers in the world.